$10,000 Needed to Restore Chelsea Americana


Chelsea, what we know of it lately, is too often 'Here today, gone this afternoon.' Every vulnerable space is being turned into towers of luxury housing, chain stores, and high-end retail with no regard to its past. Yet, this past year, a developer broke the mold. Gemini Rosemont, which was taking a wrecking ball to the Greenwich Savings Bank on the northwest corner of 14th street and Sixth Avenue, let inside local activists and a crew to save a 110 foot wide by 9 foot tall mural of significant historic and local value. Gemini Rosemont paused demolition during their plan to build a high rise of condos and retail —liability iinsurance be dammed!

The canvas called “A Memory of 14th Street and Sixth Avenue” by renown American painter Julien Binford (1908-1997), wrapped around the interior walls of the bank and captured street life of the late 1890's. It was a time of horses, carriages, fancy attire, and parades, back when the area wasn't lined with the chains of Starbucks, Popeyes, Urban Outfitters, DQs, Foot Locker, Dunkin' Donuts, McDonald's, Golden Crust, and horses weren't banned from the streets. 

The heroic group that saved the mural included Save Chelsea, the office of NYC Council Speaker Corey Johnson, and Jamestown, an investment and management company. Paul Groncki, Board Member Emeritus of Save Chelsea convinced Michael Phillps of Jamestown to send a construction crew to remove the canvas, roll it up and store it in the basement of Jamestown's Chelsea Market. Jamestown has since sold Chelsea Market to Google and Google plans to reconstruct Chelsea Market to a mammoth building and needs the mural removed from their basement. This convoluted fate of Julien Binford's work of Chelsea Americana has come to raising $10,000 to clean it, interweave it with Tyvek, re-roll it, and then find a new home for it.

Groncki shared his journey to save the mural with the Chelsea Reform Democratic Club's April 18th general meeting at the Hudson Guild Elliott Center.  He spoke of the search for a new home of art work. "We thought about the MTA tunnel between under 14th Street between Sixth and Seventh Avenues." He relayed adding, "The MTA says, "You do not want to hang art on any of our properties. Trust Us." Groncki informed the group that the new Moynihan Train Hall, currently under construction, has expressed interest in hanging the art.

"Google is scheduling a time to make a digital image of the entire of the mural." said Groncki, adding, "Hudson Guild has said that they will display it on their on-line art gallery."

CRDC passed a resolution to be an official sponsor to save the Binford mural.

Contributions can be made to Save Chelsea from its website at https://www.savechelseany.org/ or can mail checks to Save Chelsea, P.O. Box 1315, Old Chelsea Station, NY NY 10113-1315 (noting this is for the Binford Mural). 

Chelsea Reform Democratic Club
PO Box 1120,
Old Chelsea Station,
New York, NY, 10113-1120